Coinhub Wallet Community Onboarding

The challenge

Web3 wallet users need fast, reliable answers. When people are handling assets, chains, and unfamiliar features, unclear communication can quickly reduce trust and increase churn.

My role

As Head of Strategic Marketing at Coinhub Wallet, I managed community channels, supported users, and contributed to onboarding and engagement initiatives.

Approach

• Moderated and grew a 10,000+ member user community across Telegram and Discord.
• Provided real-time support and troubleshooting to reduce friction for users.
• Supported onboarding campaigns that introduced users to the wider Web3 ecosystem.
• Maintained safe, policy-aligned community operations by monitoring discussions and enforcing guidelines.

Outcome

The program supported a 10,000+ user community with clearer onboarding, responsive help, and safer community operations designed to strengthen satisfaction and retention.

What I learned

For financial and Web3 products, support is part of marketing. Every helpful answer can strengthen trust, while every confusing interaction can weaken the product’s reputation.